Corsi

Artificial Intelligence is everywhere.

Organizations are investing heavily, experimenting rapidly, and launching new initiatives across functions.
Yet despite this momentum, a critical question remains:

Why do so many AI initiatives fail to deliver real business value?

This executive event explores how companies can move from AI hype and experimentation to measurable business impact.

The session is built on research and real-world analysis led by Prof. Michael R. Wade of IMD Business School—one of the leading global voices on digital transformation and AI strategy—together with Dr. Massimo Marcolivio, who collaborates with him on research and practical applications of AI in organizations.

The authors will present a new “AI ROI Framework”, based on extensive international research and real-world case analysis.
The framework highlights the drivers of AI success, organized along the dimensions of the focus (internal or external) and the mechanism (enhancement or creation).

Combining strategy with implementation aspects, the event will explore real business cases, allowing the participants to examine how organizations structure successful AI initiatives with measurable impact.

The programme will be delivered in English.

• What’s behind AI failures
• From FOMO to ROI: linking AI initiatives to clear business objectives
• The focus of value: internal or external
• The mechanism of value: enhancement or creation
• A comprehensive approach: the drivers and levers of AI ROI
• How to measure results: the KPIs of AI ROI
• Real-world business examples and interactive discussion

• 09:00 – 09:30 Welcome coffee
• 09:30 – 10:00 AI in business: Cutting through the Hype
• 10:00 – 10:30 The Importance of Clear Objectives
• 10:30 – 11:00 AI ROI Framework
• 11:00 – 11:15 Coffee break
• 11:15 – 12:30 Real-life examples and open discussion
• 12:30 – 13:30 Lunch
• 13:30 – 14:15 Group exercise: applying framework to own organization
• 14:15 – 15:00 Debrief and Q&A

The initiative is designed for executives leading AI adoption within their organizations who must prioritize a clear return on investment.