Corsi

In un contesto incerto, molte decisioni non possono essere prese solo con analisi, opinioni o previsioni. Vanno testate. In questo episodio parliamo di esperimenti come disciplina manageriale: come trasformare ipotesi in prove, distinguere discovery e validation, ridurre il peso delle intuizioni non verificate e costruire una cultura in cui l'apprendimento diventa una vera capacità strategica.

Experimentation Works: The Surprising Power of Business Experiments, Stefan H. Thomke, Harvard Business Review Press, 2020. https://store.hbr.org/product/experimentation-works-the-surprising-power-of-business-experiments/10488

Building a Culture of Experimentation, Stefan H. Thomke, Harvard Business Review, March–April 2020. https://hbr.org/2020/03/building-a-culture-of-experimentation

The Power of Experiments: Decision Making in a Data-Driven World, Michael Luca & Max H. Bazerman, MIT Press, 2020. https://mitpress.mit.edu/9780262542272/the-power-of-experiments/

Testing Business Ideas: A Field Guide for Rapid Experimentation, David J. Bland & Alexander Osterwalder, Wiley, 2019. https://www.wiley.com/en-us/Testing+Business+Ideas%3A+A+Field+Guide+for+Rapid+Experimentation-p-9781119551447