Master | CFMT

Indietro

MASTER

The Intelligent Era

Overview
Faculty
Attività formative

Overview

The Intelligent Era learning pathway explores how artificial intelligence is transforming business through innovation, efficiency, and new forms of customer engagement.

Participants will gain insight into how AI enhances operations, marketing, and strategy, while showcasing practical applications such as chatbots and virtual influencers that
redefine customer interaction and brand storytelling.

Alongside this technological opportunity, the sessions address the ethical dimensions of AI adoption focusing on trust, transparency, bias, and human oversight.

Participants gain frameworks for integrating AI responsibly and aligning
technology with organisational goals.Together, the sessions provide a comprehensive understanding of AI as both a driver of innovation and a force requiring thoughtful, ethical management to ensure sustainable success

Partnership