38451 - Redefining Retail
The retail landscape is undergoing a profound transformation, driven by rapid technological advancements and shifting consumer expectations. This course explores the emerging trends and technologies that are reshaping the retail industry. Participants will gain insights into how customer experiences are evolving, the impact of generative AI on retail operations, and the integration of digital and virtual touchpoints. The course provides a comprehensive understanding of the future retail environment, preparing managers to navigate and lead in this dynamic sector.
- Understand Emerging Trends: Identify and analyze the key trends shaping the future of retail, including technological advancements, changing consumer behaviors, and market disruptions.
- Enhance Customer Experience: Learn how to design and implement superior customer experiences by leveraging experiential benchmarks and understanding the customer journey across various touchpoints
- Leverage Generative AI: Explore the applications of generative AI in retail, both in operations and enhancing customer interactions in-store, online, and through virtual reality platforms.
- Strategize for Digital Integration: Develop strategies for integrating digital and virtual touchpoints to create a seamless and engaging retail experience.
- Apply Practical Insights: Gain practical insights and tools to apply learned concepts in real-world retail scenarios, improving operational efficiency and customer satisfaction.
This course is designed for managers and senior professionals working in retail and consumer brands who are responsible for shaping customer experiences, overseeing retail operations, and driving innovation within their organizations. It is particularly beneficial for those looking to stay ahead of industry trends and integrate cutting-edge technologies into their business strategies.
The training programme will be delivered in english starting on Sunday nov. 24th through Tuesday nov. 26th and will be organized as follows:
- Morning Sessions: Classroom sessions led by top-notch UCL School of Management professors, offering theoretical and strategic insights into the future of retail.
- Afternoon Sessions: Retail safari, exploring some of the most iconic stores in London. Participants will engage in discussions with top managers of these stores, gaining real-world insights and understanding the practical application of morning sessions.
- Customer Experience: Enhancing engagement through personalized and immersive experiences.
- Experiential Benchmarks: Setting and achieving standards for superior customer interactions.
- Customer Journey: Mapping and optimizing the customer journey across all touchpoints.
- Generative AI: Understanding its role in transforming retail operations and customer service.
- Digital and Virtual Touchpoints: Strategizing for effective integration to provide a unified retail experience.
By the end of this course, participants will be equipped with the knowledge and skills to lead their organizations into the future of retail, ensuring they can meet and exceed evolving consumer expectations in a rapidly changing environment. The combination of classroom learning and real-world exploration offers a comprehensive and practical approach to understanding and shaping the future of retail
Attending the training programme is completly free of charge.
Please note that travel & lodging are at the expense of each participant.
As far as the hotel accomodation, we suggest:
1) TRIBE London Canary Wharf (preferential rate 25% off the original price)
Please find the link below to book the hotel with the reserved rate: Business travel: book hotels online with Accor
